As more and more films respond to simplified marketing department directives by slotting themselves into singular, genre-specific lanes, the horror-thriller-workforce comedy "Ring Ring" mercifully rejects those bland edicts, instead leveraging the best from an array of genres in rolling out its unique and compelling story.Cleverly shifty and consistently aspirational in its telling, "Ring Ring" evokes the workforce comedy angle first, as we track a slew of millennials working soul-destroying gigs at a telemarketing firm run by a short-fused boss, played with legitimately intriguing presence by former "Incredible Hulk" star Lou Ferrigno (Was Dr. David Banner not available? - Editor). The still-imposing Ferrigno is so hot-headed and the humor of "Ring Ring" so wonderfully subversive, that when his prized sandwich winds up on the corporate carpet, we're almost expecting green musculature to tear through the boss's tastefully-pressed work shirt. If you're into wry, knowing humor, this is top-shelf stuff - a refreshing respite to milquetoast linear progression, and a terrific tone-setter as the film then seamlessly branches off into its horror-thriller zones. Soon the millennials are conspiring to hijack the firm's telemarketing data in a plot to set up their own business, which leads exactly where you might expect it would: Entrapment in a nut bag drug fiend's dark-as-death basement. It's here where the breadth of the cast narrows, and who and what we're left with are the kind of complex, nuanced, and engaging character sketches so clumsily missing from the biggest of Hollywood entrapment films.Throughout, "Ring Ring" rejoices in consistently turning viewer expectations on their collective head, and it does so with surprising and unforced fluidity. This is a film that borrows only the best from the standard bearers of house-of-horror films in successfully making itself familiar to that audience, yet it triumphantly sticks to cutting its own unique and multi-faceted path in what amounts to a decidedly fresh spin on a historically-tested storytelling vehicle.